Zonal Business Manager

Zonal Business Manager (ZBM) – Mass Retail at Airtel is informally addressed as the CEO of the Zone. The ZBM is responsible for the complete business and experience delivery of the zone – across Mobility, DTH, Broadband, Wi‑Fi, Screens and Airtel Payments Bank/Financial Services – and is a key feeder role for future Circle Channel Head / Category Head positions.
ZBM formulates the strategy for the zone, translates Circle and National Mass
Retail priorities into executable plans, breaks them down to ZM/TM/ZSL level
and ensures disciplined execution till the last mile. The role is a “manager of
managers” and is accountable for both sales and service outcomes, while
nurturing and growing talent in the zone.
A ZBM typically contributes towards revenue growth for the circle and thereby directly to the company’s topline. The role handles a team of 5–7 on‑roll employees directly, 20-30 on‑roll employees indirectly and a total off‑roll manpower of 500–600 people in the form of urban and rural promoters, Field Sales Executives and Team Leaders, engineers, dispatchers etc. Each ZBM also handles 8,000–10,000 retail outlets, with a territory of 200–300 km (or more in larger distributed markets) in radius that accounts for around 25–30% of the business for the complete state.
Zonal Business Manager (ZBM) – Mass Retail at Airtel is informally addressed as the CEO of the Zone. The ZBM is responsible for the complete business and experience delivery of the zone – across Mobility, DTH, Broadband, Wi‑Fi, Screens and Airtel Payments Bank/Financial Services – and is a key feeder role for future Circle Channel Head / Category Head positions.
ZBM formulates the strategy for the zone, translates Circle and National Mass
Retail priorities into executable plans, breaks them down to ZM/TM/ZSL level
and ensures disciplined execution till the last mile. The role is a “manager of
managers” and is accountable for both sales and service outcomes, while
nurturing and growing talent in the zone.
A ZBM typically contributes towards revenue growth for the circle and thereby directly to the company’s topline. The role handles a team of 5–7 on‑roll employees directly, 20-30 on‑roll employees indirectly and a total off‑roll manpower of 500–600 people in the form of urban and rural promoters, Field Sales Executives and Team Leaders, engineers, dispatchers etc. Each ZBM also handles 8,000–10,000 retail outlets, with a territory of 200–300 km (or more in larger distributed markets) in radius that accounts for around 25–30% of the business for the complete state.