MANAGER - MARKETING (AP Global)

External Job Description Job Purpose:     Lead brand and product marketing for premium & luxury paint categories across GCC (UAE, Oman, Bahrain, Qatar) / South Asia (SriLanka, Bangladesh), shaping propositions that balance consumer insight, category growth, and regional market dynamics.     Translate consumer and competitive insights into product innovation, brand architecture, and differentiated market positioning.     Drive integrated campaigns and activations that strengthen brand equity, scale category relevance, and deliver measurable business outcomes.     Build advocacy across contractors, influencers, and retail networks through structured engagement, content, and capability building.     Partner with cross-functional teams (Sales, R&D, Technology, Retail, Digital) to ensure seamless execution and long-term category leadership. Business Responsibility Areas: Insight Mining: •    Conduct structured consumer, influencer, and competition studies to identify product gaps. •    Translate insights into briefs for new developments and category improvements. •    Partner with technology and unit marketing to refine, validate, and roll out product improvements and developments. Campaign Planning & Brand Building: •    Lead annual and quarterly campaign planning across interior and exteriors product category along with Beautiful Home Painting service. •    Drive local brand storytelling and campaign execution across the Units through ATL/BTL, in-shop visibility, and digital activations. •    Develop & deploy toolkits, content decks, and in-shop collaterals to support unified messaging. Category Establishment & Proposition Development: •    Define differentiated propositions for premium & luxury interiors and exteriors paints. •    Develop GTM frameworks and onboarding modules for unit teams to ensure readiness. •    Strengthen brand architecture with clear role articulation across product ladders. Influencer & Contractor Engagement: •    Design & develop structured engagement with contractors, applicators, and influencers to drive advocacy and recommendation. •    Drive loyalty programs, retail activations, and demo formats to influence conversion. •    Partner with influencers to amplify brand narratives in both retail and digital ecosystems. Cross-Functional Collaboration: •    Collaborate with Sales, R&D, Technology, Retailing, and Digital Marketing teams to drive execution excellence. •    Work with central and unit marketing teams for aligned category campaigns. •    Partner with agencies (media, creative, digital) to deliver impactful rollouts. Capability Building: •    Conduct structured training for sales and marketing teams. •    Equip frontline with simplified collaterals, product demo tools, and reference kits. •    Ensure retail readiness with effective content deployment and tracking of adoption. Education Qualifications: MBA/PGDM from Tier 1 B-school Work Experience: Minimum of 2-3 years of brand management or product marketing experience (preferably paints, coatings, or Consumer Goods).