Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

We’re looking for a Sr. Product Marketing Specialist, EMEA with a foundation in core Product marketing (PMM) disciplines to drive regional go-to-market execution, product launches, positioning, and sales enablement across Europe, the Middle East and Africa (EMEA). This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content.

Based in Munich, you will collaborate closely with global and regional stakeholders to drive localised GTM impact by:

Translating Global Strategy to Local Reality: Adapting global product positioning, value frameworks, and launch plans to align with regional buying behaviors and local industry dynamics.
Bridging Global & Regional Teams: Serving as the strategic liaison between global and regional teams, ensuring regional market feedback directly shapes product roadmaps and global messaging.
Tailoring High-Impact Collateral: Refining customer-facing narratives, campaign assets, and enablement tools to drive pipeline velocity across EMEA.

What You’ll Do

Regional Go-to-Market Execution

Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs.
Localise global marketing campaigns for key and emerging EMEA markets.
Optimise product messaging and positioning for diverse audiences.

Sales Enablement

Adapt global sales content for EMEA, ensuring relevance and effectiveness.
Equip sales and partners with the right messaging, competitive insights, and use cases.
Gather regional feedback to refine positioning and enablement strategies.

Content & Messaging

Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region.

Market Insights & Competitive Intelligence

Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
Analyse competitors and identify opportunities for differentiation.
Share insights with global and regional teams to inform strategy.

What You Bring

5+ years hands-on experience in Product Marketing, B2B SaaS marketing, or a related field. Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
Proven PMM Toolkit: Demonstrated track record of owning product messaging frameworks, tier-based launch plans, buyer persona creation, and competitive battlecards from end to end.
Communication Excellence: Strong written and verbal storytelling skills, with experience of clear, concise product messaging for complex technical products. Written and verbal communication required in German and English
Market Knowledge: Experience launching solutions to the EMEA region. Solid understanding of enterprise buying behaviors, regulatory landscapes, and business cultures across key EMEA sub-regions.
Strategic & Action-Oriented: Ability to utilise data-driven market research and performance analytics to adapt global messaging, sales enablement, and campaign assets into relevant content tailored to regional EMEA market needs.
Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
Working environment: Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment.

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Below is the annual salary range for candidates located in Germany. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and comprehensive financial benefits including paid time off and parental leave in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/deu.

The annual base salary range for this position for candidates located in Germany is between:

€68.000—€93.500 EUR

The Okta Experience

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

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Senior Product Marketing Specialist

Skills

About the role