Manager - Sales Development, India

JOB LEVEL
M30
ADDITIONAL JOB LEVELS
M40
-
EMPLOYEE ROLE
People Manager
Role Summary:
The BDR Manager – India leads a team of Business Development Representatives focused on generating qualified pipeline and creating meaningful early-stage customer engagement across the business’ Enterprise, Conglomerate, Financial and Greenfield segments.
This team is a critical part of Adobe’s demand generation engine, helping connect customers to the value of our solutions through thoughtful outreach and strong qualification. Success in this role calls for a people leader who can scale pipeline creation, develop early-career talent, and partner closely with sales, marketing, and enablement teams to drive execution across the region.
What You'll Do
Lead, mentor, and develop a team of BDRs responsible for pipeline creation. They are based in our three offices: Bangalore, Mumbai, and Noida. These locations are close to our sales collaborators and relevant customers.
Own team performance against pipeline, activity, qualification, and conversion targets through consistent coaching, scorecards, and performance reviews.
Partner closely with Account Executives, Sales Managers, Marketing, Enablement, and Operations to align on target accounts, campaign follow-up, pipeline quality, and business priorities.
Build a high-performance culture grounded in accountability, recognition, continuous feedback, and career development.
Establish and monitor key ramp and productivity metrics, including time to productivity, activity levels, meeting quality, and opportunity conversion.
Our expectations are that you will:
Mentor the team on outbound prospecting guidelines across email, calling, social selling, and AI-assisted research and messaging.
Drive rigorous qualification standards to ensure opportunities generated by BDRs are high quality and progress effectively through the sales cycle.
Use data, reporting, and pipeline insights to identify performance trends, close skill gaps, and improve operating rhythm across the region.
Model guidelines in communication, lead qualification, forecasting protocols, and effective use of tools such as Outreach, Dynamics, ZoomInfo, Lusha, and Chorus.
Work with local business leaders to maintain alignment on account focus, territory priorities, planning assumptions, and regional execution needs.
Our strong people culture expectations are that you will:
Create development plans that prepare BDRs for internal progression and future sales career pathways.
Ensure alignment with Adobe processes, tools, and operational standards.
What You'll Need to Succeed
12+ years of experience in SaaS or enterprise technology, including 5+ years leading Sales Development, Business Development, or inside sales teams.
Strong understanding of modern pipeline generation, outbound prospecting, lead qualification, and enterprise sales motions.
Proven success coaching early-career sales talent and building structured development plans that improve performance and support career growth.
Strong analytical and operational skills, including experience with performance metrics, forecasting inputs, and CRM or sales engagement tools.
Excellent communication and collaborator management skills, with confidence working across senior sales and marketing leadership.
Experience in marketing technology or adjacent enterprise software categories is highly desirable.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and
Workday profile
– don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the
Internal Mobility page
on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these
tips
to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the
International Resources for Relocating Employees
on Inside Adobe, including the impacts to your
Benefits, AIP, Equity & Payroll
.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the
Adobe Life blog
and explore the meaningful
benefits
we offer.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our
values and culture
,
focus on people, purpose and community
,
Adobe for All
, comprehensive
benefits programs
, the
stories we tell
, the
customers
we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an
Equal Employment Opportunity
employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email
accommodations@adobe.com
.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about
AI in the hiring experience
.