NORTH - BDE - IT HORECA
Parle Products
Skills
- Business Development
- Sales Strategy
- Distribution Management
- Account Management
- Trade Receivables Management
- Negotiation
- FMCG Sales
About the role
INSTITUTION & HORECA About Parlē Agro Parle Agro
is one of India's leading beverage companies, known for its iconic brands and
innovative products in the beverage sector. Founded in 1984, the company has
grown exponentially over the years, establishing a strong presence across India
and expanding its reach internationally with turnover of Rs 8,500 Crore in
2023. About the
role The
Business Development Executive - HORECA will be responsible for driving
business development initiatives within the HORECA segment, focusing on hotels,
restaurants, and cafes. They will work towards achieving set targets,
increasing numeric distribution, and maintaining optimal stock levels of Parle
Agro's products within the designated area. Responsibilities · Develop and implement strategies to
achieve annual sales targets within the assigned HORECA segment. · Increase numeric distribution and
ensure prominent visibility of Parle Agro's brands in hotels, restaurants, and
cafes. · Identify and secure new clients while
nurturing existing relationships to meet revenue targets. · Participate in the development of a
strategic marketing plan to support business growth initiatives. · Monitor trade accounts receivables and
proactively manage A/R aging. · Ensure weekly reporting on all sales
activities to monitor the effectiveness of strategies and activities. · To meet up with channel
partners once a week and sort out issues if any arising in the market. · Handling tertiary sales and be
responsible for collection. · Ensure visicoolers are pure and are
stocked with PAPL products as per planogram. · Scan every visicooler and be
responsible for their physical appearance. Job Specification Education
and skills · 2+ years of experience in sales, with
a focus on the HORECA channel. · Proven track record in FMCG sales,
preferably in F&B/HORECA, with excellent communication and negotiation
skills. · Bachelor's degree or equivalent Competencies · Adaptability · Leadership · Communication Key Interactions · External Retailer and channel partners · Internal Regional HR, Accounts,
Reporting Manager PREFFERED INDUSTRY FMCG
Ready to apply?
Sign up first — takes a minute — and you get Hiro’s take on this role, a resume tailored to it, and (if available) a referral from a real employee at Parle Products. All free with your Pro gift.
Sign up to apply