Lead Associate - Digital Marketing

Principal associate
We are looking for a creative and results-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. The ideal candidate will have experience in PPC, social media, content/ influencer marketing, and analytics to drive conversions & revenue.
Roles and Responsibilities
Develop and implement a comprehensive online marketing strategy aligned with overall business objectives across various channels, including SEM, SMM, SEO & influencer marketing
Manage and optimize PPC campaigns on platforms like Google Ads, Facebook Ads & Snapchat Ads Conduct keyword research and implement SEO strategies to improve website rankings and organic traffic
Lead the development and execution of integrated marketing campaigns across various third-party channels such as influencer marketing, affiliate partners, UPI platforms, etc.
Monitor and analyze campaign performance using tools like Google Analytics, SEMrush
Collaborate with the design and creative teams to create visually appealing and engaging creatives for paid channels
Manage media budgets effectively, optimizing campaigns for maximum ROI and achieving target KPIs
Devise campaign strategy and calendars basis overall platform goals and category specific goals.
Develop deep understanding of campaign performance and constantly optimize to improve marketing efficiencies and impact
Be the multi-functional anchor between category teams, creatives, product and rest of the marketing teams
Stay up-to-date with industry trends, tools, and best practices in digital marketing
Success Measures:
Lead category level growth initiatives and revenue goals across all channel campaigns ∙ Timely setup and execution of marketing campaigns
Continuous improvement in marketing impact and efficiencies
Ability to define clear success metrics and measurement framework to enable continuous tracking
Continuously bringing best practice ad-Tech thinking and innovations to Myntra
Qualifications & Experience
3+ years of digital marketing experience with a fast-paced e-commerce environment with a strong focus on paid and social media marketing and managing growth marketing initiatives
Proven ability to develop and execute data-driven marketing strategies that deliver measurable results
Solid process-oriented along with high bias for action
Strong presentation, communication and stakeholder-management skills
Collaborative approach to work effectively with cross-functional teams
Analytical horsepower along with ability to drive insight from data
Strong creative mind to be able to contribute towards strategizing diverse campaigns
Ability to adapt and work in a fast-paced, structured environment
Google Ads and Facebook Blueprint certifications are a plus.