Senior Brand Manager - Smith & Jones

Designation Senior Brand Manager – Marketing, Smith & Jones Function Marketing Location Mumbai Reporting To Associate Director - Marketing, Smith & Jones Job Description What are the Key Deliverables in this role ? Financial Outcomes 🞴 Drive growth agenda for select portfolio of Smith & Jone as per its strategic role in the TCP portfolio 🞴 Define & implement mid-long term brand strategy; define year priorities/activities to ensure movement towards mid and long-term goals. 🞴 Deliver on Brand Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands/brand 🞴 Define and implement go-to-market strategies for brand focused on long term sustainable and profitable growth – Channel wise strategy, media mix, launch/re-launch/exit-decisions. 🞴 Plan, Drive and execute whitespace expansion plans in line with the business case assumptions. 🞴 Drive Cost Savings/Gross margin improvement through key linked variables. 🞴 Portfolio Expansion: Deeper category and consumer insights to ensure we continue to expand the brand to increase total addressable market. Driving innovation that increases penetration or premiumization or sales. Customer Service 🞴 Maximizing brands Presence in marketplaces (offline & Digital) to drive business growth. 🞴   Be the voice of consumer and mine Insights on needs gap and industry trends as inputs for developing marketing activities for maximizing opportunity in the category. 🞴 Conduct analysis using internal & external reports/research and implement data driven brand initiatives. 🞴 Monitor & influence demand forecasting and adapt plans on the portfolio as required. 🞴 Perform competitor benchmarking and adopt best-practices. Internal Processes 🞴 Work with Shopper/ Customer Marketing Teams, Sales teams to analyze sales & market data to develop & deliver relevant initiatives. 🞴 Work with the innovation lead on product, concept, business case and launch plan development with Shopper marketing/Customer marketing. 🞴 Leverage past sales performance data and past programs/ activations/ promos to arrive at recommendations for improvements. 🞴 Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives. 🞴 Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand communication Innovation and Learning 🞴 Drive digital transformation /Digital adoption within the brand teams to improve process and efficiency 🞴 Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital agencies) by o Ensuring sharp understanding of brand agenda & ensuring timely issuance of briefs. o Evaluate and enable deployment of relevant plans to achieve brand objectives. o Review plans on an ongoing basis (including spends) to adapt as required. What are the Critical success factors (Key requirement) for the Role? 🞴 MBA with overall 4-7 years of experience in Sales & Marketing roles [Minimum 2 years of Sales experience is preferred] 🞴 Experience in influencing stakeholders internally & externally, cost analysis, P&L drawing 🞴 Self-starter with Good communication skills and stakeholder management capabilities 🞴 Knowledge & experience of market research methodology, consumer insight generation tools, brand health metrics, product & packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement. What are the Desirable success factors for the Role ? 🞴 Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities 🞴 Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions. 🞴 Ability to collaborate, influence and to create impact with internal teams for business delivery