UX Research Lead – Market, Competitor & Consumer Intelligence

Location: Bangalore, India

Team: Strategy & Insights

About the Role

We are a Bangalore-based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Lead to lead our Market, Competitor, and Consumer Intelligence function.

This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.

Key Responsibilities

Market & Consumer Intelligence
• Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.)
• Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking
• Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction

Competitive Intelligence
• Build and institutionalize a structured competitor intelligence framework
• Analyze competitor titles, monetization models, go-to-market strategies, and live-ops performance
• Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts

Strategic Partnership with Studio Leadership
• Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions
• Translate research findings into clear strategic implications and actionable recommendations
• Support greenlight decisions, new IP exploration, and market entry strategies

Team & Capability Building
• Build and lead an in-house insights capability (qualitative and quantitative)
• Establish best-in-class research processes, vendor partnerships, and data integration practices
• Combine primary research with gameplay data, performance metrics, and external market intelligence

Executive Communication
• Deliver clear, high-impact insight narratives for leadership decision-making
• Drive a culture of evidence-based decision-making across the studio

What We Offer
• A central leadership role in a fast-scaling Indian gaming company building for the world
• Direct influence on product strategy and global expansion
• High ownership and visibility within the studio
• Opportunity to build a world-class insights capability from Bangalore

Requirements

Qualifications
• 10+ years of experience in market research, consumer insights, or intelligence roles (gaming, tech, entertainment, or digital preferred)
• Deep expertise in both qualitative (IDIs, focus groups, ethnography) and quantitative (survey design, statistical analysis, segmentation) methodologies
• Strong understanding of global gaming markets and player behavior
• Experience working closely with product or creative teams
• Proven ability to build and lead high-performing teams
• Strong storytelling and executive communication skills

Benefits

What We Offer
• A central leadership role in a fast-scaling Indian gaming company building for the world
• Direct influence on product strategy and global expansion
• High ownership and visibility within the studio
• Opportunity to build a world-class insights capability from Bangalore

Details