Creative - Lottie Creator (App Experience)

Job Description
About The Role
We are looking for a Motion Designer & Lottie Creator to own the visual design and animation for our highest-impact app real estate: the homepage masthead. You will own the complete end-to-end creative pipeline: designing static vector assets from scratch based on product briefs, and then animating them into high-performance, lightweight Lottie files. Working at the intersection of visual illustration, motion craft, and product performance, you will ensure every asset looks premium, loads instantly, and runs smoothly on entry-level smartphones across India.
Focus Area 1: End-to-End Asset Design & Motion
Illustration & Vector Asset Creation: Design custom, high-quality static vector illustrations, icons, and visual UI assets in Figma/Illustrator that align with brand guidelines and category needs.
Lottie Animation & Craft: Turn your static designs into smooth, expressive Lottie animations using After Effects, bringing product concepts (like digital gold or credit cards) to life.
Homepage Masthead Real Estate: Own the visual presentation of primary homepage banners, ensuring designs drive immediate category recognition and high tap-through rates.
Category Visual Storytelling: Translate complex financial products into simple, intuitive visual metaphors that guide user navigation.
Focus Area 2: Product Alignment & Technical Optimization
Performance & Asset Compression: Optimize JSON and Lottie files to ensure minimal file sizes and low memory usage, preventing app lag or battery drain.
Device Compatibility & Accessibility: Test and optimize animations across a wide spectrum of mobile devices, ensuring seamless playback on entry-level Android smartphones and varied screen sizes.
Design Systems Integration: Work alongside the core UI/UX team to maintain consistent design tokens, color usage, and visual style across all custom illustrations.
Focus Area 3: Motion Analytics & Performance Optimization
Tap-Through & Conversion Tracking: Collaborate with product analysts to review performance data on masthead assets, understanding how visual design and animation variations impact click-through rates.
Iterative Testing: Design and test different visual styles, layout compositions, and animation speeds to continuously improve user engagement across categories.

Qualifications
What We Are Looking For
Full-Pipeline Portfolio: Strong portfolio demonstrating both static visual/illustration design skills (Figma/Illustrator) and complex vector motion design (After Effects to Lottie).
Technical Performance Mastery: Deep understanding of Lottie runtime limitations, vector optimization, layer structuring, keyframe efficiency, and JSON file size constraints for high-scale apps.
Cross-Functional Collaboration: Proven experience working alongside Product Managers, Engineers, and UI/UX Designers to ship live app features.
Mindset To Succeed
Designer + Animator Hybrid: You take equal pride in drawing the clean, static vector illustration as you do in bringing it to life with motion.
High-Scale User Focus: You understand our diverse user base and ensure your designs look great and play smoothly on simple, entry-level smartphones.
High Agency: You take full ownership of the homepage motion experience, proactively spotting dated assets and pitching new visual concepts to product teams.

Additional Information
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy