Content Lead

About Swiggy:

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery
platform with a vision to elevate the quality of life for the urban consumer by
offering unparalleled convenience. The platform is engineered to connect
millions of consumers with hundreds of thousands of restaurants and stores
across 500+ cities. Our phenomenal growth has come on the back of great
technology, incredible innovation and sound decision-making.

About Servd

In 2024, Swiggy joined forces with Servd (formerly known as Mumbai Foodie), a
leading Food Media House renowned for creating original content that highlights
and recommends the best experiences in the city’s food and beverage landscape.
From restaurant reviews and chef interviews to collaborations, events, and more,
Servdhas built a reputation as a trusted guide for food lovers. What began in
Mumbaihas now expanded to Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai,
Kolkata, and Rajasthan —with more cities on the horizon.

To get a better grasp of the work we do, take a look at our city pages:

→
@mumbaifoodie
→
@l
etsfigrr
→
@pune.servd
→
@bengaluru.servd
→
@hyderabad.servd
→
@goa.servd
→
@delhi.servd
→
@chennai.servd
→
@kolkata.servd
→
@rajasthan.servd
→
@servd.india
What will you work on?

* Leading creative strategy for the platform which covers engaging F&B
content for Instagram to meet content metrics and revenue targets. Collaborate
closely with the production team and post-production to ensure the written
content aligns seamlessly with visual elements.
* Maintain a consistent posting schedule and adhere to content calendars to
ensure regular and timely updates.
* Stay attuned to Mumbai's ever-evolving food scene, from street food stalls
to upscale restaurants, and translate these experiences into engaging written
content.
* Attend food events, tastings, and restaurant openings to gather first-hand
information for posts.
* Stay in touch and maintain relationships with various stakeholders of the
F&B industry – PR and Marketing teams, Brand teams, Chefs and Owners
* Monitor Instagram analytics to track the performance of different types of
posts and adapt strategies accordingly.
* Manage and mentor a team of creatives, look over their growth within the
organisation.

Who are we looking for:

* Someone who has a passion for food and a deep understanding of Mumbai's
culinary landscape and possesses an unwavering dedication towards staying
updated with the latest developments in the realm of food, local events, and
digital advancements.
* Someone who has a minimum of 3 years of experience in writing for digital
or print food or lifestyle platforms. 
* Someone who has excellent writing and communication skills, an instinctive
design sensibility and an overall understanding of good quality, original
content.
* Someone familiar with Instagram's features, trends, and best practices.

“We are an equal opportunity employer and all qualified applicants will
receive consideration for employment without regard to race, colour, religion,
sex, disability status, or any other characteristic protected by the law”