Manager – Alternate Trade

ITC Limited | Full time
Chennai, India | Posted on 04/04/2025
Business Development:
-          Develop and implement a strategic sales plan
targeting Government Education Departments, Key Corporates (KC), Social Welfare
Trusts, and Other Big Institutions within the designated area; Identify
opportunities within government tenders, RFPs, and other procurement channels.
-          Contract Matrix & Activation Planning:
Develop a contract matrix with key decision-makers of SSA/Govt. Education Dept,
KCs, and plan/executing activations in conjunction with the brand team.
Ecommerce Strategy & Growth:
-          Develop and execute ecommerce strategies,
oversee platform operations, and analyze performance metrics for optimization.
-          Manage the ecommerce product catalog, ensure
effective category management, plan/executing digital marketing campaigns, and
analyze ecommerce metrics for improvement.
Client Relationship Management:
-          Establish and maintain strong relationships with
government stakeholders, decision-makers, and influencers and act as a trusted
advisor to clients, understanding their needs and offering tailored solutions.
-          Develop Servicing Strategies: Understand systems
at each key Govt. institution and craft servicing strategies aligned with
customer expectations and ITC ESPB’s business plan.
Activation Planning & Bid Management:
-          Lead the preparation of winning proposals,
presentations, and tenders tailored to government requirements ensuring
compliance with government procurement regulations and policies.
-          Develop a contract matrix with key
decision-makers of SSA/Govt. Education Dept, KCs, and plan/executing activations
in conjunction with the brand team.
Collaboration:
-          Work closely with cross-functional teams
(product development, marketing, legal) to deliver comprehensive solutions to
clients.
-          Facilitate interface between ITC managers and
account organization by building relationships across the hierarchy.
Market Research and Insights:
-          Stay updated on government policies, funding
programs, and initiatives that impact the business.
-          Develop systems for capturing and reporting
competitor activity information (sell-in, margins, etc.)
-          Competitor Systems Understanding: Understand
competitors’ systems and processes in these channels and incorporate learnings.
Digital Marketing & Analytics:
-          Track and report sales performance, pipeline progress,
and market developments to senior management.
-          Plan and execute digital marketing campaigns
(Paid Social, Email, Search) to drive ecommerce sales and brand awareness.
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