SDM_SOUTH

Job Brief: We are seeking a dynamic and experienced Sales Development Manager to lead and expand our General Trade sales operations at Parle Agro Private Limited, a leading company in the food production industry. This role demands a strategic thinker with a proven track record in driving sales growth, managing key trade relationships, and executing market penetration strategies. The ideal candidate will be responsible for developing and implementing sales plans that align with our business objectives, enhancing distribution networks, and maximizing revenue across diverse retail channels. This position requires strong leadership skills, market insight, and the ability to collaborate cross-functionally to ensure the successful delivery of sales targets in a competitive market environment. Responsibilities: Develop and execute comprehensive sales strategies to increase market share and revenue within the General Trade segment. Lead, mentor, and manage the sales team to achieve individual and collective sales targets while fostering a high-performance culture. Establish and maintain strong relationships with key distributors, wholesalers, and retailers to optimize product availability and visibility. Analyze market trends, competitor activities, and customer feedback to identify growth opportunities and adjust sales tactics accordingly. Coordinate with marketing and supply chain teams to ensure alignment of promotional activities and product availability. Monitor sales performance metrics and prepare detailed reports for senior management to inform strategic decision-making. Implement training programs for the sales force to enhance product knowledge, negotiation skills, and customer engagement. Manage budgets, forecasts, and resource allocation to maximize operational efficiency and profitability. Ensure compliance with company policies, industry regulations, and ethical standards in all sales activities. Drive new product launches and promotional campaigns within the General Trade channel to maximize market penetration. Skill: Strategic Sales Planning Key Account Management Team Leadership and Development Market Analysis and Competitive Intelligence Negotiation and Persuasion Sales Forecasting and Budgeting Trade Marketing Coordination Customer Relationship Management (CRM) Product Launch Management Data-Driven Decision Making Preferred Qualifications: Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred. Minimum of 7 years of progressive experience in sales management within the FMCG or food production industry, specifically in General Trade.