BDM - Insti_HoReCa-West
Parle Products
Parle Products
About Parlē Agro Parle Agro is
one of India's leading beverage companies, known for its iconic brands and
innovative products in the beverage sector. Founded in 1984, the company has
grown exponentially over the years, establishing a strong presence across India
and expanding its reach internationally with turnover of Rs 8,500 Crore in
2023. About the role As a Business
Development Manager in the beverage industry, you will be responsible for
driving growth, expanding market presence, and optimizing business performance
through strategic initiatives and effective relationship management. Responsibilities · Develop and execute business
plans to drive growth and expansion in target markets. · Maintain and develop
relationships with customers and stakeholders, ensuring customer satisfaction
and loyalty. · Development of customer plans
including all trade related activities. · Implement strategies, execute
activities and evaluate promotions results. · Sales forecasting, business
reviews, category reviews, trading terms negotiation and joint cycle planning
with customers. · Identify new business
opportunities, conduct market research, and analyze industry trends to inform
strategic decision-making. · Collaborate with
cross-functional teams to develop and implement account-specific strategies,
pricing strategies, and promotional activities. · Negotiate agreements and
contracts with partners to drive mutual value and achieve business objectives. · Communicate, liaise, and
negotiate internally and externally using appropriate methods to facilitate the
development of profitable business and sustainable relationships. · Monitor sales performance,
market share, and competitive activity, and develop strategies to address
challenges and capitalize on opportunities. · Provide regular updates and
reports to senior leadership on business development initiatives, market
trends, and performance metrics. Job Specification Education and skills · Graduation, MBA from a premier
institute preferred. · 3-5 years of experience in
sales or business development, preferably in the beverage industry. Competencies · Strong analytical skills and
ability to interpret data and trends. · Excellent communication,
negotiation, and presentation skills. · Proven track record of driving
business growth and achieving targets. Key Interactions · External Retailer and channel partners · Internal Regional HR, Accounts,
Reporting Manager PREFFERED INDUSTRY FMCG
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