EXECUTIVE N - WOOD FINISHES
Asian Paints
Skills
- Sales Management
- Stakeholder Management
- Market Intelligence
- Product Training
- Lead Generation
- Retail Sales
About the role
Business objectives · Assist the dealer network in driving sales value and volume for Wood Coatings · Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc. · Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads · Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers Stakeholder Management · Conduct shop meets on new wood coatings to promote growth in the market · Drive sales by engaging with contractors and architects by means of product trainings and activations · Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc. · Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines Market Intelligence · Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market. · Devise ways in which the product strengths can be communicated to the consumers and influencers Essential · Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS) · Minimum of 50% marks throughout education without any backlogs · Graduation must be through a full-time course · Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered Desired · Candidates with MBA/PGDM in Sales and Marketing
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