Lead Associate - Customer Growth
Myntra
Bangalore, Karnatakaonsiteseniorfull time3w ago
Myntra
As a Manager – Influencer & Affiliate Business at Myntra, you will lead the strategy, onboarding, performance optimization, and revenue growth of Myntra’s creator and affiliate networks. You will scale creator-led commerce by managing affiliate partnerships, creator monetization programs (e.g., M-Creator Studio), and affiliate tech integrations to drive high-intent traffic, customer acquisition, and GMV.
Key Responsibilities
1. Growth Strategy & Revenue Ownership
Drive end-to-end performance and revenue (GMV, ROI, CAC) for the Influencer Affiliate portfolio.
Manage budget allocation across tier-1, micro, and nano influencers, as well as affiliate platforms, to ensure optimal cost-per-acquisition (CPA) and ROAS.
Identify key growth levers, category-level trends, and seasonal tentpole opportunities (e.g., End of Reason Sale - EORS) to scale affiliate revenue.
2. Influencer Program & Creator Ecosystem Management
Recruit, onboard, and retain high-converting creators, fashion bloggers, and publishers into the Myntra Affiliate Ecosystem.
Design commission structures, incentive programs, and tiered reward systems to boost active creator participation.
Build strong, direct relationships with key talent management agencies, MCNs (Multi-Channel Networks), and influencer platforms.
3. Affiliate Network Operations & Tech Management
Oversee affiliate tracking mechanics, attribution models, link-sharing tools, and coupon code integrations.
Partner with product and engineering teams to enhance creator dashboard experience, affiliate link generation tools, and real-time analytics for influencers.
Implement fraud detection and quality compliance frameworks across affiliate traffic sources.
4. Cross-Functional Collaboration
Collaborate with Category Marketing teams to align affiliate pushes with priority brands, high-margin categories, and new product launches.
Work closely with Brand & Social Content teams to align affiliate messaging with Myntra FWD and core fashion positioning.
Coordinate with Product & Analytics to build automated funnel reporting, tracking links, and performance dashboards.
5. Performance Analytics & Optimization
Track key performance indicators (KPIs) daily/weekly: Clicks, Conversion Rate (CR), Average Order Value (AOV), Return Rates, and Incremental ROAS.
Conduct deep-dive data analysis to understand high-performing content formats (e.g., Instagram Reels, YouTube Shorts, Telegram deal channels) and scale what works.
Qualifications & Skills Required
Education: Bachelor’s degree in Business, Marketing, or related field (MBA from a top-tier institute preferred).
Experience: 5–8 years of relevant experience in affiliate marketing, influencer marketing, performance marketing, or creator monetization within e-commerce or digital platforms.
Industry Knowledge: In-depth understanding of the Indian fashion & lifestyle creator ecosystem, social commerce trends, and platform algorithms (Instagram, YouTube, Telegram).
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