Content Manager

About the Opportunity:
Role:
Content
Level:
Manager
Reporting To:
Director - Content
Location:
Gurugram
About the Function
With a deep understanding of Indian
consumers' travel preferences, the MMT Holidays team curates a wide array of
holiday packages for destinations across the globe.
As a leading name in the leisure travel
space, MMT Holidays serves over 3 lakh travelers annually. Our offerings span
both domestic and international markets, covering more than 50 destinations
worldwide. With a strong focus on delivering seamless and memorable travel
experiences, we have become a trusted choice for holiday packages among Indian
travelers.
About the role:
MakeMyTrip’s
Holidays & Experiences Content team is looking for a content lead who can
turn content from a communication function into a growth and conversion lever.
The role will lead content strategy across Holiday Packages, Tours &
Attractions and Cruises – categories where customers need not just inspiration,
but the right information, context and confidence to make a purchase decision.
The
incumbent will combine strong people leadership, customer understanding,
content craft, AI-led scale and an instinct for emerging trends to build
content that helps customers discover, decide and ultimately book. This is a
role for someone who can think strategically, build and motivate a
high-performing team, challenge the status quo and get things done
What will you be doing
Define and
drive the overall content strategy for
Holiday Packages, Tours &
Attractions and Cruise
.
Identify
customer needs, content gaps and opportunities across these businesses,
and
initiate new projects based on customer insights, market trends and
industry benchmarks.
Lead a
team of writers, editors and analysts to
develop accurate, persuasive
and user-centric content
across the app, website, post-sales
communication and other customer touchpoints.
Manage
content production and end-to-end project execution,
ensuring high quality, timely
delivery and adherence to content guidelines across team members, agencies and
third-party stakeholders.
Translate
complex travel products, inclusions, itineraries and experiences
into clear, engaging and
customer-friendly content across short and long-form formats
Partner
with key stakeholders
including
Category, Product, SEO, Marketing and Business Development to deliver content
requirements and support business priorities.
Ensure
consistency across content in terms of
style, format, tone, imagery and
videos
, while maintaining factual accuracy and alignment with MakeMyTrip's
brand communication principles.
Apply
industry best practices, competitive benchmarking and customer insights
to identify ideas that improve
content strategy, customer experience and funnel efficacy.
Monitor
and analyse
content performance indicators and customer signals
to
identify opportunities for continuous improvement.
Explore and implement
AI-led tools and workflows to improve content quality, productivity,
scalability and operational efficiency
Qualifications & Experience
Master's degree in
English, Mass
Communication, Journalism or a related field.
10+ years of experience
in content, editorial,
brand, digital or related roles, with significant experience in
customer-facing content and
3+ years of experience managing and
developing teams.
Strong understanding of
content
strategy, brand communication, customer journeys and digital experiences.
Demonstrated ability to connect content
with
business metrics, customer behaviour and conversion.
Strong writing, editing, storytelling and
communication skills.
Experience working cross-functionally
with
Product, Marketing, SEO, Analytics and Business teams.
Strong working knowledge of
AI tools
and emerging content technologies
, with a demonstrated curiosity to
experiment, build and scale.
Experience in
travel, e-commerce,
hospitality, consumer internet or lifestyle brands
is preferred.
Comfortable working with CMS platforms,
content workflows, analytics and productivity tools.
Key
Success Factors for the Role:
Content that moves the funnel:
Measurable impact on
discovery, engagement, decision-making and conversion.
A stronger content engine:
Better quality, greater
speed and significantly more scale through technology and AI.
A high-performing team:
Strong ownership,
capability, collaboration and talent development.
A differentiated content experience:
Content that gives MMT
customers a genuine advantage in discovering and choosing travel.
A future-ready function:
Consistently experimenting
with new formats, technologies, trends and ways of working.